

The first baseball cards were trade cards printed in the late 1860s by a sporting goods company, around the time baseball became a professional sport. Anson depicted on an Allen & Ginter cigarette card, c. After that collectors of prizes from retail products took to collecting tea cards in the UK and bubble gum cards in the US. World War II put an end to cigarette card production due to limited paper resources, and after the war cigarette cards never really made a comeback.

Following the success of cigarette cards, trade cards were produced by manufacturers of other products and included in the product or handed to the customer by the store clerk at the time of purchase. Children would stand outside of stores to ask customers who bought cigarettes for the promotional cards. By 1900, there were thousands of tobacco card sets manufactured by 300 different companies. A couple years later, lithograph pictures on the cards with an encyclopedic variety of topics from nature to war to sports - subjects that appealed to men who smoked - began to surface as well. Wills in 1888, were the first tobacco companies to print advertisements. Some of the earliest prizes found in retail products were cigarette cards-trade cards advertising the product (not to be confused with trading cards) that were inserted into paper packs of cigarettes as stiffeners to protect the contents. Trade cards are the ancestors of trading cards. Main articles: Trade card and Cigarette card
